Hi there! I'm Naomi,
a passionate web and brand designer based in beautiful Vancouver, Canada. My mission is to alleviate your tech stress and empower your business through innovative web and brand design solutions. Say goodbye to tech-stress and hello to a seamless digital experience.
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PEEP THE INSTA
Personal branding has become a vital tool for those seeking to distinguish themselves in their respective fields.
It’s not just about showcasing skills; it’s about curating a compelling narrative that resonates with your audience.
To build an impactful personal brand, it’s essential to understand the ideal mix 👌
The foundation of any successful personal brand hinges on delivering substantial value to your audience.
This could come in various forms, such as blog posts, educational videos, or actionable tips and advice that directly address your audience’s pain points and challenges.
Engagement is key in the realm of personal branding. Incorporating entertaining content – be it something super relatable and funny, engaging visuals, or interactive elements – helps capture and maintain your audience’s attention amidst the digital noise.
Sharing relevant industry news, trends, and informative content showcases your expertise and keeps your audience informed. It positions you as a reliable source of information and insight within your niche.
While promotional content should be a smaller percentage, it’s crucial for driving conversions. Include clear and compelling calls to action (CTAs) in your content, guiding your audience toward the desired action, whether it’s subscribing to a newsletter, signing up for a service, or making a purchase.
Share your journey, experiences, and lessons learned. Inspire your audience by showcasing your growth, resilience, and success stories. Let your audience see the HUMAN side of your journey, motivating them to pursue their aspirations.
Personal anecdotes and fun facts about yourself humanize your brand. They create a personal connection with your audience, making you relatable and fostering a sense of intimacy.
Challenge conventional beliefs or offer alternative perspectives that align with your brand values.
🚀Get people talking about ideas that make them think differently, and help them understand your way of thinking.
Avoid generic, self-focused content that fails to resonate with your audience.
Here are some examples of what NOT to do 🙅🏻♀️
Craft compelling narratives that address your audience’s needs:
Here are some examples of what you should do ✅
If you’re starting a business, freelancing, or working in any job, building a strong personal brand is like mixing helpful content, fun stuff, sharing information, and a bit of promotion. That’s the winning recipe!
Mastering Personal Branding