Personal branding has become a vital tool for those seeking to distinguish themselves in their respective fields.

It’s not just about showcasing skills; it’s about curating a compelling narrative that resonates with your audience.

The Formula: Balancing Value, Entertainment, Information, and Promotion

To build an impactful personal brand, it’s essential to understand the ideal mix 👌

50% Value Content

The foundation of any successful personal brand hinges on delivering substantial value to your audience.

This could come in various forms, such as blog posts, educational videos, or actionable tips and advice that directly address your audience’s pain points and challenges.

20% Entertainment

Engagement is key in the realm of personal branding. Incorporating entertaining content – be it something super relatable and funny, engaging visuals, or interactive elements – helps capture and maintain your audience’s attention amidst the digital noise.

20% Informative

Sharing relevant industry news, trends, and informative content showcases your expertise and keeps your audience informed. It positions you as a reliable source of information and insight within your niche.

10% Promotional – Call to Action

While promotional content should be a smaller percentage, it’s crucial for driving conversions. Include clear and compelling calls to action (CTAs) in your content, guiding your audience toward the desired action, whether it’s subscribing to a newsletter, signing up for a service, or making a purchase.

3 Content Pillars for a Strong Personal Brand

Inspirational

Share your journey, experiences, and lessons learned. Inspire your audience by showcasing your growth, resilience, and success stories. Let your audience see the HUMAN side of your journey, motivating them to pursue their aspirations.

Stories/Fun Facts About Yourself

Personal anecdotes and fun facts about yourself humanize your brand. They create a personal connection with your audience, making you relatable and fostering a sense of intimacy.

Shifting Audience Beliefs

Challenge conventional beliefs or offer alternative perspectives that align with your brand values.

🚀Get people talking about ideas that make them think differently, and help them understand your way of thinking.

Crafting Effective Marketing Copy

Bad Marketing Copy:

Avoid generic, self-focused content that fails to resonate with your audience.

Here are some examples of what NOT to do 🙅🏻‍♀️

• This is what I do
• This is what it does
• This is why it’s cool

Good Marketing Copy:

Craft compelling narratives that address your audience’s needs:

Here are some examples of what you should do ✅

• Identifying their pain points
• Offering solutions and how you can help
• Highlighting what sets you apart
• Demonstrating why your product/service is the right fit
• Making a promise and delivering on it consistently

If you’re starting a business, freelancing, or working in any job, building a strong personal brand is like mixing helpful content, fun stuff, sharing information, and a bit of promotion. That’s the winning recipe!