Protos
A bold visual identity developed for an emerging alternative protein brand.
A bold visual identity developed for an emerging alternative protein brand.
Protos needed an identity that could introduce a new brand with a distinct point of view while remaining flexible enough to grow across digital, packaging, and marketing applications.
1. Create a Recognizable Identity
Develop a distinctive logo system built around the ideas of creation, growth, and transformation.
2. Build a Cohesive Visual Language
Establish typography, color, graphic elements, and supporting assets that work together consistently.
3. Design for Growth
Create practical brand guidelines and a flexible system that could extend across future customer touchpoints.
