Bringing Ibiza’s Favorite Hierbas to Canada

When a brand carries the deep cultural heritage of Ibiza, bringing it to a new, colder market requires more than just translating the copy. It requires translating the feeling.

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For the 2024 Canadian launch of BASBAS, a premium hierbas liquor, the challenge was introducing a historically rich Mediterranean spirit to a North American audience that might not have a reference point for it.

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We developed a social media strategy and visual direction designed to educate while maintaining the brand's inherent mystique. By focusing on high-contrast graphic design and intentional content pillars, we created a digital footprint that felt established, intriguing, and ready for a new market. It was an exercise in balancing heritage with an approachable, modern digital presence.

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