Let’s get this straight: branding and marketing aren’t the same thing, even though they’re often thrown in the same basket. Sound confusing? Let’s break it down.

What’s the difference between branding and marketing?

Branding is all about giving your business its own unique vibe—like creating that one-of-a-kind style that makes you stand out in a crowd.

It is a way to establish a presence in the marketplace and build loyalty among customers.

Marketing, on the other hand, is how you show off that vibe to the world. It’s like spreading the word about your business so everyone knows what you’re about.

Examples of branding may look like:

• Color palette
• Logo design
• Typography
• Brand voice and tone
• Advertising style
• Social media aesthetics
• Imagery and photography style

Examples of Marketing may look like:

• Email marketing
• Social media campaigns
• SEO (Search Engine Optimization)
• Paid Ads (PPC)
• Influencer Collaborations
• Contests & giveaways
• Pop up shops
• Seasonal promotions

Okay, so why should you focus on branding before jumping into marketing? Here’s the tea…

A brand identity is a vital part of any successful marketing plan. It establishes who you are, what you are about, and how you want to be perceived by your target audience.

Having a strong brand identity is essential to ensure that your message is heard and your products and services are recognized.

When your brand is strong, people don’t just remember your name—they feel connected to you. It’s like creating a little spark that keeps them coming back for more.

When customers feel that personal connection, they’re way more likely to stick around.

When should I market my business?

Wondering when’s the best time to market? Honestly, it depends on your business goals and what you’re aiming for. But here’s a tip: the more you stay in the game, the more results you’ll see.

Generally, the more often you market your business, the more successful it will be.

Some business owners may want to market their business seasonally, while others may prefer to market on an ongoing basis throughout the year. Ultimately, the best plan is to develop a marketing strategy that is tailored to your specific goals and objectives.

Why branding is not marketing in summary

Here’s the bottom line: branding is who you are, and marketing is how you show it off. When you nail both, your business shines, and trust me, people will notice.

Branding helps to create a positive perception of the company and its products and services, while marketing helps to promote the company and drive sales.

When used together, these two processes are essential for any business to achieve success.

Curious if your brands on point? Drop a comment below—I’d love to help you figure it out.

Let’s keep building something amazing! 💗

-Naomi