Whether you are mentally mapping out your ideal business, or you’ve already launched your business and looking to keep going. Here are some things to keep in mind before you decide on hiring a web designer.

You have a clear understanding of the purpose of your website.

Is the purpose of your site to offer information? or it’s a place for your clients to book their appointments? or maybe a mixture of both, or whatever it may be! You need to be clear on the purpose of your site.

You have your business foundations in place.

This means that you’ve tried and tested your products and services, and are clear in your offering. You know your profit margins and operating expenses. If you don’t have your products finalized, it would be better to focus on creating the best product or service, before focusing on if you need a web designer.

If you have a great website, but a mediocre product, your business may not be as sustainable in the long run.

You have an idea of what kind of aesthetic you want for your business.

Maybe you like minimalistic design with neutral tones, or you want a website that gives off a more alternative look. Having your aesthetic vision in mind will help with choosing the right designer who can bring your vision to life!

Asking yourself these next three questions will push you to make the right decision for your business.

1. Does the Web Designer’s previous work, or portfolio pieces align with your aesthetic vision? Can this designer bring your vision to life?

Although someone’s work may be amaaazing, their designs may not align with your aesthetic vision for your own brand. For example, if you want something more playful, you probably won’t want to hire a designer that specializes in neutral futuristic designs.

2. Is this someone I can picture myself working with?

Working with a web designer will be a full team effort, with a ton of collaboration which can take anywhere from a couple of weeks to months depending on the project. You will want to choose wisely who you want to work with and grow with throughout this journey. Do you feel comfortable around their aura? Can you bounce ideas off of them without judgment? Maybe their communication style fits with yours? Most designers offer free consultation calls, so you can always shop around for a designer that fits your needs.

Think about it like dating, or finding a therapist that fits your needs. They most likely are great individuals, just not what you’re currently needing.

3. Can I afford to hire a web designer at the stage of my current business?

On average, a 3-5 page website with a custom design from a web designer starts from around $2K USD. This doesn’t usually include branding, so if you also require branding which would be logo creation and brand discovery for your business then you will be adding that on top of the cost of the website.

Also, another thing to keep in mind is photography. Have you ever come across a website where the product is intriguing but the images look like they were taken in someone’s washroom? Your photos may make or break it for potential buyers and it would be important for you to hire a professional photographer or videographer if you are serious about your business.

So is hiring a Web Designer necessary? Nope 👎, but it can help speed up your business needs, and help you be more authoritative within your industry compared to other businesses that might be using a template or any DIY type of website. Which of course results in more sales and bookings.

If you have more questions related to this post, or anything else. Feel free to reach out!